Hey, I’m Darya
Wine Marketing & Copywriting Expert
My Expertise:
With over 10 years of experience in copywriting, marketing, and journalism, I create captivating content that leaves readers craving for more. I specialize in producing impactful content and strategic marketing materials for international wine brands seeking meaningful connections with their target audiences.
- Over 10 years of experience in business communications, PR, marketing, and copywriting.
- Established author for leading international media, magazines, and wine tourism platforms.
- Constantly collaborating with global brands from the US, Canada, and Europe.
- Holding a Master in Wine Business from the University of Bordeaux.
- Certified in sensory wine analysis, digital marketing, and immersive storytelling.
- Sustainable tourism development expert pursuing a PhD at the University of Rovira i Virgili, Spain.
©Sophie Moriarty
Education:
MASTER OF WINE BUSINESS AND WINE TOURISM INNOVATION
Joint degree program between URV University (Spain), University of Bordeaux (France), and University of Porto (Portugal).
BACHELOR OF BUSINESS ADMINISTRATION AND MARKETING
University of Ljubljana (Slovenia)
MASTER IN INTERNATIONAL JOURNALISM AND COMMUNICATIONS
Lingnan University (Hong Kong)
Training courses
Modern Strategies for Digital Marketing Success, Spain 2024
Project Writing and Implementation, Busteni, Romania, 2023
Digital storytelling, Berlin, Germany, 2022
Advanced Sensory Analysis Course on Wines and Food Pairing, University of la Laguna, Tenerife, 2022
Creative Writing and Media Arts Course, Spain, 2016
Media and Communications Course, Hong Kong, China 2015
My academic journey in International Business spanned across EDHEC Business School in France, Yonsei University in South Korea, and Koc University in Istanbul. These diverse experiences exposed me to a multitude of cultures, business frameworks, and international dynamics, shaping me into a seasoned global specialist.
©Sophie Moriarty
My Wine Story
My wine story started many years ago when, as a student at EDHEC Business School in the South of France, I eagerly enrolled in a wine tasting course offered on campus, igniting my passion for the world of wine. This newfound fascination led me to Georgia, renowned as the cradle of winemaking, where I had the privilege of exploring the intricacies of this ancient craft guided by a friend's father who had his wine factory.
After years in Business and Communications, I joined the transformative Wintour Master program, a collaboration among universities in Spain, France, and Portugal, focused on Innovative Wine Tourism and International Wine Business. Within two years of intensive studies, I gained experience in winemaking, wine consulting, sustainable tourism, and sensory analysis across Europe's top wine destinations, followed by training on food and wine pairing in Tuscany and Sicily. I then worked on developing a sustainable wine tourism strategy for The Chair of Agriturim of the Canary Islands, culminating in a memorable thesis defense and graduation ceremony at Château D’Yquem in Bordeaux.
Fueled by my combined passion for wine and my background in marketing, journalism, and copywriting, I founded my own marketing agency - Vinovation Solutions. Collaborating with my team, we specialize in empowering wineries and wine tourism brands to connect with their ideal audience, encouraging continuous growth and strong brand loyalty. In addition, I am currently immersed in an exciting global project: crafting an in-depth guide to wine destinations tailored for gourmet enthusiasts and wine travelers. Embracing the imperative of sustainability in today’s world, I am also conducting my Ph.D. research on Sustainable Wine Tourism as part of an international team at URV University.
Meet My Team
With my team, we offer a comprehensive suite of digital services, ranging from copywriting and UX design to online marketing and website development. We provide a full package of services to digitalize your business effectively.
Copywriter and Digital Marketing Specialist
I bring my expertise in crafting compelling copy and executing digital marketing strategies for big international clients. My experience ensures your business message resonates and drives results.
Stanley is our IT wizard with vast experience working on international projects. His technical skills ensure your digital systems are strong, efficient, and can grow with your business.
Social Media Specialist
Vivian is dedicated to helping your business grow across various platforms, including Instagram and LinkedIn. Her proficiency in digital advertisement and social media strategies will amplify your online presence and engagement.
With our talented team, your business can access all the digital services needed to thrive in today's competitive landscape. We are here to help you achieve your goals with our end-to-end solutions.